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Helen Crossley, Head of Marketing Science, Facebook Aus & NZ, 17 September 2014

Helen Crossley, Head of Marketing Science, Facebook Aus & NZ addressed a Young Business Forum reception attended by a capacity group of 100 business professionals in the 22 - 40 year demographic. Helen discussed “Building Your Business through Data and Innovation”.

Whether it’s connecting people with friends and family or with businesses, experiences on Facebook need to be valuable and meaningful for everyone. Helen leads Facebook’s work in Australia to gather insights and measure the effectiveness of their platform for businesses.

Helen shared some of those insights. She fired up everyone’s imagination of what can be achieved with Facebook and as a result they can improve what they do. Helen engaged the audience and showed how Facebook is beating traditional forms of advertising.

Thank you to all who attended and to the wonderful support from Facebook in making this event a success.


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