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How to Scale a Successful, National Business
Business Lunch

12th July 2017
Brisbane CBD TBA upon registration
Members Table of Ten : $1400
Non Members Table of Ten : $1600
Individual - Non Member : $175
AICC Individual Members : $155
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The AICC, in partnership with wattsnext, is delighted to invite you, your colleagues and your clients to a business lunch on

"How to Scale a Successful, National Business"

Wednesday 12th July 2017


Every major company was a startup at some point. The difference between a small business or startup and a successful and profitable company typically boils down to time and experience. There are certain factors that play a big part in how companies grew to be successful.

Many entrepreneurs believe to ace business success, they just need ‘more awareness’. But the question is, how do we scale a successful, national business?

Join the discussion and learn from some of the countries' successful Queensland based, national companies.


The Guest Speakers


Peter Birtles, Group Managing Director & Chief Executive Officer, Super Retail Group

Super Retail Group is the home to Amart Sports, Avanti Fitness, BCF Boating Camping Fishing, Goldcross Cycles, Rays, Rebel, Supercheap Auto, Workout World and Super Retail Commercial, the Group has operations in Australia, New Zealand and China, all striving to provide solutions and engaging experiences to enhance our customers’ leisure time.

Started in 1972 and publicly listed in 2004, the Group has grown to become one of Australasia’s leading specialty retailers with more than 600 stores and annualised turnover in excess of $2 billion.


SRG Logo


Peter Birtle

Peter Birtles joined Super Retail Group in April 2001 as Chief Financial Officer and was appointed as Group Managing Director in January 2006. Over the last ten years he has overseen the growth of the Supercheap Auto, the development of BCF and the acquisitions of Ray’s Outdoors and Rebel SportGroup. During this time, Group sales have grown from $500 million to over $2.4 billion. Peter was named 2013 CEO of the Year by The Australian’s Deal Magazine and 2014 CEO of the Year by the National Retailers Association (NRA).

Prior to joining Super Retail Group, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior finance, operations and information technology roles. Peter is a Chartered Accountant who started his career working with Coopers & Lybrand.

Peter is a Non-Executive Director of GWA Group Limited.

Cathie Reid, Managing Partner, EPIC Pharmacy Group

Epic Pharmacy is a dynamic, values-driven organisation providing quality medicine and health management services to the hospital, oncology and aged care sectors. Epic Pharmacy is a healthcare company that promises to deliver healthcare in an Epic way, now and into the future. Epic is a part of the Icon Group.



Cathie Reid

Cathie is the Co-Founder of Australia’s largest private provider of cancer care, the Icon Group, and serves as Digital Advisor to the Icon Group Board.

Icon Group includes Icon Cancer Care, Radiation Oncology Centres (ROC) and Slade Health, and it’s footprint of integrated cancer care services across Australia has now expanded to include Singapore, China and New Zealand.

She is also the Managing Partner of the Epic Pharmacy Group and Director of the Epic Good Foundation, which brings together the portfolio of philanthropic activities that the Epic Pharmacy Group, she, along with her husband Stuart Giles and their children, are involved with.

Cathie was inducted into the Australian Businesswomen’s Hall of Fame in 2015, named one of the Top 100 Women of Influence by the Australian Financial Review in 2013, won a National Telstra Business Women’s Award in 2011, and was recognised by Monash University with a Distinguished Alumni Award for Professional Achievement in 2012.

Andrew Catsoulis, Managing Director, National Storage

National Storage is one of Australasia’s largest self-storage providers, tailoring self-storage solutions to over 35,000 residential and commercial customers at more than 100 storage centresacross Australia and New Zealand. National Storage was established in December 2000, following the merger of Stowaway Self Storage, National Mini Storage and Premier Self Storage. In December 2013, National Storage listed on the Australian Securities Exchange (ASX) forming National Storage REIT (NSR), the first publicly listed independent, internally managed and fully integrated owner and operator of self-storage centres in Australia.

National Storage

Andrew Catsoulis

Andrew is a qualified lawyer who has been admitted to the Supreme Court of Queensland and the Federal Court of Australia. He has had extensive experience in the fields of finance, commercial and property law during his tenure at major law firms both in Australia and overseas. He is also a qualified project manager and has considerable property development experience both within the storage industry and in broader markets. A founder of the original National Storage business, he has over 18 years of specific self-storage industry expertise including in the areas of acquisition, development, integration and operation of ‘greenfield’ and developed self-storage centres. Andrew was instrumental in the successful acquisition and integration of the original portfolio and led the company through the IPO.



The Moderator



Sue Ellen Watts, Founder, wattsnext

Sue-Ellen Watts is the Founder of national HR Consulting firm wattsnext. Sue-Ellen and her team of professionals are enablers of business growth through relevant HR for the modern world. Unquestionably the go-to partner for SMES and start-ups to break through to the next level of growth.



Our Event Partner

Watts Next

wattsnext is a HR industry leader through its emphasis on global education and a desire to remain ahead of the pack. Our experts think innovatively, challenge the status quo and provide the best solutions for your company to succeed in the rapidly-changing workplace. Our small business lens means we wholeheartedly ‘get’ the peaks and valleys of your journey.


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